YPB continued to supported SDS as Badge Sponsor this year.
YPB Group (ASX:YPB) is a leading worldwide solutions provider in brand protection, product authentication and anti-counterfeit technology listed on ASX in Australia and operating in China, USA, Latin America, Australia and South East Asia. The company has developed innovative technologies that PROTECT brand, DETECT counterfeit risk and CONNECT brand with their customers.
YPB’s solutions are customizable to the market needs and we are continuing to create innovative new products for brands, manufacturers, retailers, governments and consumers.
YPB has developed patented invisible Tracer material that can be embedded into products and packaging during or after the manufacture process. The Tracers are inexpensive and cannot be seen, removed or destroyed.
Using YPB’s scanner the Tracer can then be detected in products to determine if they are real or fake.
YPB currently has contracts in place with major packaging and product manufacturers in China and is growing in the USA, Australia and Thailand.
YPB’s expertise is strengthened by intelligence from our Forensics laboratory. YPB has experts in all fields of anti-counterfeit. Equipped with state-of-the-art technology that can identify risks and develop cutting edge IP protection.
Brand Reporter is YPB’s technology platform designed for Governments, Brands and consumers to identify, manage, track and report counterfeit or divergent products within supply chains or at point of sale. The customised solutions are simple and easily deployed applications available on all popular smartphones.
Brand Reporter also utilizes crowd sourcing information and allows consumers to interact with products in the market using QR codes, track and trace, product scanning and consumer engagement features which can be customised to specific needs.
YPB technology can track and verify individual items and cross-reference them against a secure database in real-time. This empowers brands to protect, track, trace and verify products from manufacture, through logistics and supply chain, to point-of-sale and the end-user.
Our innovative smartphone technology leads the way in connecting brands with consumers and authentic products. YPB’s nTouch platform enables users to deploy proximate marketing for brand owners to establish a more stable and valuable relationship with their customers through precise and effective approach.
This platform allows brand owners to connect directly with consumers via multiple integration options to initiate and track consumer engagement. Our intelligence platform provides brand owners with valuable data, analytics and insight into consumer behavior.